Professional storyteller.
Award-winning writer, communications professional, and entrepreneur.
Latest news
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25 ways to optimize your website content for AI
Simply adding keywords to website content is no longer enough to gain visibility. Content must now work simultaneously for people, search engines, generative AI, and AI agents.
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From SEO to AEO, GEO, AIO & AAIO – The AI-era content playbook for strategists
Website content is more important than ever before. AI is transforming how content is found, used, and who gains visibility. For marketing and communications professionals, this shift means it’s time…
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4 tips on how storytelling makes business content more impactful
I’m not talking about using the active voice or avoiding passive structures on your website – everyone is familiar with those. Instead, here are four tips straight from the creative…
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