PR services for businesses
Press release writing, pitching to journalists, interview preparation and PR strategy.
“People are up to 22 times more likely to remember information when it’s presented as a story rather than just as plain facts.”
(Hugo Creative, 2024)
Storytelling in PR
Quite often, a company is the only one truly excited about its new services, products, or features.
Customers and journalists, on the other hand, are more interested in how these solutions make a real difference – do they improve everyday life or solve long-standing problems? How does the company fit into a bigger picture?
The media is far more drawn to compelling stories than to a list of product features.
“One pitch, one story – suddenly, a niche brand became a national headline.”
Mariia Kukkakorpi
I help your business stand out
Often, the core ingredients are already there – all that’s needed is a refined angle and a clear message.
Developing a PR strategy
I develop a PR strategy that defines clear goals, target audiences, and key media to ensure your communications deliver real results.
Press Release Writing
I help you choose a sharp angle and craft a message that speaks directly to your target audience — significantly increasing the chances of your press release getting media coverage.
Pitching to Journalists
I pitch your message directly to journalists in a compelling and targeted way to ensure it stands out and sparks interest — whether for domestic or international media, depending on your needs.
Interview Preparation
Interview coming up? Congratulations! I’ll prepare you thoroughly for media interviews to ensure your message is clear, impactful and well-suited to the situation.
Benefits of public relations
✅ Provides third-party credibility
✅ Focuses on storytelling
✅ Connects on an emotional level
✅ Builds long-term reputation
Reviews
Here’s some feedback to help convince you.
“Mariia has particularly impressed with her ability to quickly grasp new concepts and her skill in generating content ideas and smoothly producing written material on various topics and in different styles.”
CEO, Software Company
“Strategic thinking, grasping the big picture, and communication planning are Mariia’s strengths.”
Communications manager, University
”Thank you, Mariia! I have to say, your training was really good!”