Branding for Business
Create concise brand strategy and brand voice with storytelling.
“Effective storytelling can boost conversion rates by up to 30%, demonstrating its power in influencing consumer behavior.”
(DSIM, 2020)
Strong brand has a story
Stories help customers remember you, trust you and choose you. A good story acts like a magnet – it draws people in.
Whether you’re speaking directly to customers or pitching your brand to journalists, a strong narrative turns your company from just another option into a brand people believe in.
“The turning point wasn’t a rebrand –it was telling the right story to the right people.”
Mariia Kukkakorpi
Brand strategy defines the goals
Often, small adjustments to goals, target audience and consistency are enough to create a big shift in a company’s story.
Book a private sparring session with me – I’ll help you build and refine your story so that you’re not just marketing your business, but creating a brand that evokes emotion and stays in people’s minds.
Create the brand strategy
The core of a brand is crystallized in why the company exists, what it aims to achieve, what values it stands on, and who it speaks to – as well as how it does all this in a distinctive and meaningful way.
Decide brand voice and communication style
Is the communication formal, warm, laced with humor, or expert-like? Across all channels (social media, customer service, website), a consistent language and tone should be used.
Improve customer experience
A brand is built in every interaction: sales, customer service, delivery, and aftercare. A consistent and pleasant experience makes the customer remember and recommend the company.
Why is a strong brand important?
✅ Helps stand out from the crowd
✅ Builds an emotional connection through storytelling
✅ Stories make the company relatable
✅ A consistent voice builds trust and recognition
✅ A strong brand has loyal customers
Reviews
Here’s some feedback to help convince you.
“Mariia has particularly impressed with her ability to quickly grasp new concepts and her skill in generating content ideas and smoothly producing written material on various topics and in different styles.”
CEO, Software Company
“Strategic thinking, grasping the big picture, and communication planning are Mariia’s strengths.”
Communications manager, University
”Thank you, Mariia! I have to say, your training was really good!”