Communication Audit & Playbook
Make sure your communication channels align with your business goals.
What is a Communication Audit?
A communication audit is a comprehensive evaluation of your organization’s communication strategies, tools, and effectiveness. It helps identify strengths, weaknesses, and areas for improvement in both internal and external communication.
Communications audit focuses on:
- Performance Metrics – Analyzes engagement, response rates, and overall effectiveness of communication efforts.
- Assessment of Current Channels – Evaluates emails, social media, PR, and other communication platforms.
- Message Consistency & Clarity – Checks whether messaging aligns with brand values and company goals.
- Audience Analysis – Determines if messages are reaching and resonating with the right audience.
- Employee & Customer Feedback – Gathers insights on communication effectiveness from key stakeholders.
Every audit comes with a playbook. A communication playbook is a strategic guide that outlines best practices, messaging frameworks, and protocols for effective communication within an organization. It serves as a reference document to ensure consistent and clear communication across all channels.
”If your channels fail to convince your customers, they will turn to your competitors instead.”
–Mariia Kukkakorpi
Why Conduct a Communication Audit?
- Ensures alignment between messaging and business goals.
- Identifies inefficiencies and areas for improvement.
- Enhances employee engagement and customer satisfaction.
- Strengthens brand consistency and credibility.
Communication Audit & Playbook: Prices
There are three audit categories based on your company’s needs. The smallest audit focuses solely on the website, the second includes also social channels, and the most comprehensive audit covers all aspects of communication.
Website Audit
- Landing Pages
- About Page
- Service/Product Pages
- Contacts
- Blog
Website and Social Channels Audit
- Everything in Website Audit
- Marketing Email Messages
- Social Media Posts
- Media Hits
- Testimonials
All Channels Audit
- Everything in Website and Social Channels Audit
- Internal Communication Channels
- Interview with Customer Support
Frequently Asked Questions
How to do a communication audit?
To conduct a communication audit, I start by defining what aspects of communication need evaluation, such as clarity, consistency, or efficiency. I analyse different communication channels like website content, emails, and social media posts, and check for alignment with brand values and company goals. I identify weaknesses, such as unclear messaging or ineffective tools, and develop actionable recommendations to improve communication strategies.
What are the benefits of communication audit?
A communication audit helps organizations improve clarity, consistency, and efficiency in their messaging. By identifying gaps, redundancies, and ineffective channels, it strengthens brand reputation by ensuring consistent messaging across all platforms, leading to better customer engagement and trust. Ultimately, a communication audit leads to more effective decision-making, improved relationships, and a stronger, more aligned communication strategy.
What is the importance of communication audit?
A communication audit helps organizations find and fix weak points in their messaging, such as unclear emails, ineffective meetings, or inconsistent branding. It streamlines communication by identifying the best channels for internal updates and customer engagement, reducing confusion and wasted time. Ultimately, an audit helps businesses build trust, improve efficiency, and align communication strategies with their goals.
What does a playbook include?
A playbook is a structured guide that outlines best practices, processes, and strategies for communication. It serves as a reference document to ensure consistency, efficiency, and clarity in decision-making and execution. A playbook typically includes step-by-step instructions and recommended actions to address various scenarios.
Organizations use playbooks to streamline workflows, align teams, and maintain high standards across different functions. A well-crafted playbook provides a clear roadmap for success.
How much does a communication audit cost?
The cost of a communication audit depends on the company’s focus areas and size. A small company auditing only its website will incur a lower cost than a large corporation conducting a comprehensive audit of all communication channels, both internal and external. The price of communications audits starts at €3,500 + VAT.
AUDIT & PLAYBOOK